The Big 2-0Next year will mark the landmark 20th Anniversary of the Power Rangers brand, an occasion for which Saban Brands is already deep in preparation. Plans for the anniversary include a new series, “Power Rangers MEGAFORCE.”
Saban Brands plans to embrace the series’ cross-generational appeal during the anniversary by celebrating its past as well as its present and future.
Older fans will be able to participate in special events and online activities, while new products and the new show will attract younger fans.
“We’re in an exciting place as a brand. We look at the 20th anniversary not just as a celebration of the past, but as our entry into a third decade,” Dekel says.
With new series launching every two years that reinvent the brand and change its theme, Power Rangers looks to remain a force in children’s entertainment. “Just like our audience, we’re constantly reinventing ourselves,” Dekel adds. “We can honestly say that after 20 years, this isn’t a fluke – kids really do identify with and engage with this show.”